About Sunni
.
The Vision Behind the Vibe
.
About Sunni . The Vision Behind the Vibe .
Creative Director. Storyteller. Vision Builder.
A creative journey shaped by film, design, and the power of narrative-led visuals.
Hi, I’m Shari “Sunni” Fairclough, Creative Director, Designer, Storyteller, and Founder of Sunni Aesthetics.
My creative journey began in film production, where I learned how color, space, and visual detail shape emotion and story. That experience strengthened my eyes, intuition, and understanding of how people connect with what they see.
Design came naturally, evolving from curiosity into a full creative practice.
Through branding, graphic design, UX, and digital storytelling, I realized I wasn’t just making visuals. I was shaping how people experience a brand.
That evolution led me to Creative Direction, an intuitive blend of strategy, storytelling, and visual alignment.
Today, I partner with forward driven founders, educators, wellness brands, consultants, and creatives to build brands that feel aligned, grounded, and visually compelling. My work blends intuition and strategy to create cohesive brand ecosystems that communicate with clarity and soul.
Outside of client work, I host The Four Percent Amplified, a podcast amplifying Black and minority voices in creativity and design. Storytelling is central to everything I do, whether through visuals or meaningful conversation.
If you’re building something meaningful and ready to elevate your brand presence, I’d love to collaborate on shaping a visual language that carries your vision forward.
more about sunni
A few things that shape my creativity and inspire my work.
Lifelong lover of film and visual storytelling
Inspired by music, books, nature, texture, travel, and quiet observation
I paint, write, draw, and sketch to stay grounded in my creativity
Passionate about languages! I’ve studied German, French, and Spanish, and I’m on my journey to becoming a polyglot
A lover of Metaphysics and Astrology, and the deeper patterns that shape our creative and spiritual world
Spirituality and intuition guide how I design and collaborate
Ready to bring your next creative chapter to life?
