Creative Portfolio
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Creative Portfolio *
A curated selection of visual identities, web experiences, creative direction, and storytelling-driven design across brands, campaigns, and digital platforms.
Visual Storytelling & Strategic Design
Shedavi — Product Video & Creative Direction
Here’s a curated selection of work that blends creative direction, brand identity, UX, and visual storytelling across digital and print experiences.
creative direction
Client
Shedavi
Year
2025
A multi-channel creative direction project blending narrative-driven video, product visuals, e-commerce design, and brand storytelling to elevate Shedavi’s digital presence.
Campaign Graphic → brand consistency across channels
Created a polished marketing asset used across social and email to drive engagement and communicate seasonal promotions. Focused on clean layout, strong typography, and brand-forward design that maintained consistency across channels. Adapted visuals for multiple formats while preserving clarity and emotional resonance.
Product Photography → composition + visual hierarchy
Composition, styling, and visual direction to highlight product texture, natural ingredients, and brand personality. I directed the layout, lighting approach, and overall aesthetic to ensure the visuals felt clean, intentional, and aligned with Shedavi’s identity. These images were edited for color harmony, clarity, and high-quality presentation across e-commerce, social, and marketing platforms.
UI Update → improved structure, brand consistency & modern user experience
Redesigned key sections of the homepage to improve clarity, modernize the layout, and strengthen visual alignment with the brand. Enhanced user experience through refined structure, updated typography, improved spacing, and cohesive visual hierarchy. Ensured the design felt clean, functional, and aligned with Shedavi’s evolving digital presence.
A+ Amazon Visual → strategic e-commerce direction
Designed high-impact e-commerce graphics to elevate product storytelling, highlight key benefits, and improve conversion. Focused on clear hierarchy, brand consistency, and imagery that aligns with Amazon’s best practices. Crafted layouts that simplified information while enhancing the overall shopping experience.
brand idenitity
Client
MAWB/Music And Well Being
Year
2024
Developed a clean, modern brand identity system for MAWB, focusing on clarity, alignment, and visual cohesion. Crafted a logo suite, color palette, and typographic direction that reflects the brand’s values and supports future digital and print applications. The identity was designed for flexibility, storytelling, and long-term scalability.
brand idenitity
Client
TIBT
Year
2024
Created a clean and flexible identity system for TIBT, emphasizing simplicity, balance, and adaptability for digital and print use.
And The Story Continues. . . .
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And The Story Continues. . . .
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And The Story Continues. . . . 〰️ And The Story Continues. . . . 〰️
Landing page UX support and layout refinement for Mills Business Law.
Designed a modern, conversion-focused landing page concept for Mills Business Law to improve clarity, hierarchy, and user flow before their landing page refresh. My contribution focused on refining layout structure, simplifying navigation, and elevating the visual presentation to create a more cohesive and approachable digital presence for a small business law firm.
MBL - landing page support/ux
Expressive album cover designed to reflect the energy and tone of Hi n’ Bye.
Hi n’ bye - Album cover art/visuals
“Hi n’ Bye” Cover Art, Visual interpretation of Static Black’s single Hi n’ Bye, designed to reflect the track’s emotional tone and sonic energy. Developed a compelling visual identity that ties color, composition, and mood into a cohesive artwork that elevates the music experience across platforms.
Social graphics and web wireframes supporting AWA’s digital presence.
awa - UX Wireframing, Web Design Support & Event Graphics
Supported AWA/Anime Weekend Atlanta’s digital presence by contributing wireframes and assisting with the structure and visual direction of their website redesign. Focused on improving user flow, clarity, and event information accessibility. Additionally, designed bold, high-engagement social graphics for announcements, countdowns, and promotional campaigns, ensuring all visuals remained aligned with AWA’s energetic and community-driven brand identity.
Bright, character-driven brand identity and packaging concept for Fruity Paws.
Developed a playful and vibrant brand identity concept for Fruity Paws, blending bold color, character-driven illustration, and modern typography. Designed product packaging and visual elements that communicate freshness, personality, and a fun consumer experience.
fruity paws - Brand Identity & Product Design
Editorial book cover concept honoring narrative power through strong typography.
the maya angelou project - editorial & book design
A visual homage to Maya Angelou’s voice and spirit. This conceptual redesign centers her strength, vulnerability, and poetic rhythm through expressive typography, warm tonal contrast, and a composition inspired by her storytelling cadence. Crafted to evoke both presence and legacy.
Modern geometric brand mark and visual identity for Lanni Logic.
lanni logic visuals - brand Identity / Logo Design
Designed a modern, geometric brand mark for Lanni Logic rooted in clarity, symmetry, and digital-forward aesthetics. The identity focuses on clean lines, balanced proportions, and a tech-inspired visual structure that reflects the brand’s analytical and solutions-driven mindset. Delivered a refined logo suite optimized for both digital and print applications.
Vibrant conceptual vinyl cover blending music and visual storytelling.
Created a bold, expressive vinyl cover design for ZO, blending vibrant color, layered textures, and conceptual illustration to reflect the energy and emotion of the music. Developed a visual narrative that translates sound into imagery, pairing modern composition with retro-inspired aesthetics for a collectible, standout vinyl experience.
zo - vinyl cover Art & Visual Storytelling
Instagram showcasing Congressman Sanchez’s campaign flyers, community events, and promotional graphics.
Crafted digital campaign flyers for Congressman Gabriel Sánchez, balancing visual clarity with strong message delivery. The design emphasizes trust, credibility, and accessibility, using clean typography and intentional composition to strengthen community engagement on social platforms.
congressman sanchez - social media campaigns & graphics
