Design That Speaks To The Soul.
Design That Speaks To The Soul.
I’m Shari “Sunni” Fairclough. I help wellness, beauty, and creative brands build identities that feel as powerful as they look through brand identity, web design, and creative direction.
6+ years
50+ brands
5-star rated
UX Designer.
UI Designer.
Generalist Designer.
Creative Direction.
Art Direction.
UX Designer. UI Designer. Generalist Designer. Creative Direction. Art Direction.
Graphic Designer.
Visual Designer.
Artiste.
Graphic Designer. Visual Designer. Artiste.
Entrepreneur.
Small Business Owner.
Start ups.
Entrepreneur. Small Business Owner. Start ups.
A Glimpse of My Portfolio
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![Cover Art Doja Cat]()
Doja Cat Cover Art
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![Cover Art Tommy Genesis]()
Tommy Genesis Cover Art
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![Poster Art Afrofuturism]()
Afrofuturism Poster Art
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![Poster Art Raye]()
raye poster art
From Vision to Experience
Where vision meets flow: case studies in UX/UI that bring stories to life with intention
design Services
Creative strategy
Brand clarity and visual direction rooted in storytelling and intention.
This includes brand discovery, positioning, audience insights, messaging guidance, and narrative strategy for founders, educators, creatives, consultants, and wellness brands.
Also Includes:
Content and storytelling strategy
Campaign direction
Brand voice alignment
Brand Identity Design
Elevated, soul-aligned brand identities crafted for growth. This includes full visual identity systems, logo suites, color palettes, typography, brand guidelines, social identity kits, and asset systems that create cohesion across every touchpoint.
Also Includes:
Product-focused brand storytelling
Packaging/label direction
Multi-platform brand expression
Web Design, UX & Digital Experience
Clean, intuitive, user-centered web experiences built on clarity and storytelling. This includes responsive website design, UX flows, wireframes, Squarespace/Wix development, and digital experience refinement for service-based, e-commerce, and educational brands.
Also Includes:
E-commerce product page optimization
Amazon/e-com creative assets
Mobile-first UX improvements
Course platform experience design
Art Direction, Visual Content & Media
Creative direction for brand shoots, campaigns, and digital content with a focus on narrative, clarity, and elevated aesthetics. This includes moodboards, aesthetic direction, video editing, social assets, and visual storytelling through content.
Also includes:
Content strategy & storytelling
Audio/visual alignment
Short-form branded video editing
Social + campaign creative direction
Product photo planning & styling
The Four Percent Amplified podcast
New Episodes
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Mondays 7pm EST
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4pm PST
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Monthly
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New Episodes • Mondays 7pm EST • 4pm PST • Monthly •
HEAR FROM MY CLIENTS!
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![Client Testimonal]()
Elizabeth Rodgers Photography
"Sunni nailed my vision and every detail of my photography vibe. The logo and materials boosted my image and attracted more clients. I'm thrilled with the results and loved working with her!"
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![Client Testimonial II]()
CK Killian & Associates
"We're so happy with the rebranding Sunni did for us! She understood my business and captured its essence in the design. It’s been a great investment! Were already gaining new clients!"
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![Client Testimonial III]()
Congressman Gabriel Sanchez
"Working with Sunni was a game-changer for my campaign. Her creativity helped us create a strong brand identity that resonated with District 42 voters. I recommend using her services!"
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![Client Testimonial IV]()
Business Attorney John Mills
"I'm thrilled with the landing page Sunni Aesthetics created for Mills Business Laws. Sunni’s design expertise made it visually appealing and effective at capturing leads. We've seen great results since launch!"
Who I Create For
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![A person holding burning sage with a Himalayan Salt Lamp]()
Wellness, Healers & Holistic Practitioners
I craft calming, intuitive visuals for wellness practitioners and healers who want their brand to feel grounded, aligned, and energetically clear. Together, we create experiences that nurture trust, clarity, and connection.
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![A eastern classroom with wooden desks and chalkboard]()
Education & Knowledge Leaders/Online Course Creators
I partner with educators, coaches, and curriculum-based leaders to design clear, engaging visuals that support learning and elevate your digital presence. Your expertise becomes a seamless, intuitive experience for your audience.
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![A flat lay of skincare products on a white background with white flowers]()
Beauty & Lifestyle Brands
From haircare to fashion to lifestyle goods, I design cohesive, elevated brand identities and digital experiences that capture your aesthetic and communicate your story with intention. Your brand becomes both visually magnetic and strategically aligned.
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![Hand od different skin tones touching a tree, showing community & Support]()
Civic & Social Impact / Non-Profit & Community Organizations
I support mission-driven organizations by creating clear, accessible, and purpose-led designs that amplify your impact. My focus is on storytelling that honors your community and communicates your mission with intention and heart.
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![Vinyl album covers on the wall]()
Creative Entrepreneurs & Thought Leaders
For artists, musicians, creators, authors, and storytellers. I translate your vision into a cohesive visual identity that reflects your voice and creative purpose. Together, we build a brand presence that feels elevated, expressive, and unmistakably you.
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![Holistic Home Office Space with window lighting]()
Consultants & Service-Based Professionals
I design polished, professional brand identities and websites for consultants across HR, legal services, and business strategy. My focus is on clarity, trust, and strong visual direction, transforming complex services into intuitive, compelling brand experiences that clients can confidently connect with.
Design packages
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The Vibe Starter
Brand Identity Essentials
Estimated Time: 2–3 WeeksFor new founders and small businesses needing a clean, intentional brand foundation.
Includes
✓ Logo Suite (Primary, Submark, Favicon)
✓ Color Palette + Typography
✓ Basic Brand GuidelinesStarting at $1,000
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![A stationary mock up of AZ Coffee Brand]()
The Ignite Complete
Brand Identity System
Estimated Time: 4–5 WeeksFor growing brands ready for a cohesive, polished visual identity.
Includes
✓ Everything in Vibe Starter
✓ Extended Logos (5+)
✓ Patterns & Textures
✓ 15+ Page Brand Guide
✓ Business Card DesignStarting at $2,375
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![Packaging for AZ Coffee]()
The Ascend Premium
Brand Ecosystem + Creative Direction
Estimated Time: 6–8 WeeksFor established brands seeking elevated creative direction and a full visual ecosystem.
Includes
✓ Everything in Ignite Complete
✓ Photo Direction + Mood Boards
✓ 10 Social Templates
✓ Email Signature
✓ Launch SupportStarting at $3,500
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![A Mock up of landing page]()
Web Essentials
1–2 Page Website
Estimated Time: 1–2 WeeksFor service providers and new brands needing a simple, polished online presence.
Includes
✓ Custom 1–2 Pages
✓ Mobile Optimization
✓ SEO Foundation
✓ Contact/Booking IntegrationStarting at $1,100
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![A smartphone and desktop mock up of AWA Website]()
Web Elevated
3–5 Page Website
Estimated Time: 2–4 WeeksFor growing businesses expanding their digital presence with UX-focused structure.
Includes
✓ 3–5 Custom Pages
✓ SEO Setup
✓ Navigation + Integrations
✓ CMS TrainingStarting at $2,200+
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![A Mock up of a beauty wesbite]()
Web Signature
Full Digital Experience
Estimated Time: 4–8 WeeksFor scaling brands needing a high-conversion website with advanced features and e-commerce.
Includes
✓ 7+ Pages
✓ E-commerce Setup
✓ Custom Features + Animations
✓ UX/UI Optimization
✓ 30-Day SupportStarting at $4,500+
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![A laptop screensaver of bohemian interior]()
Alignment + Flow In House Retainer
Ongoing Creative Partnership
Estimated Time: Monthly CommitmentFor brands wanting dedicated monthly design support and consistent creative direction.
Includes
✓ Monthly Design Hours
✓ Priority Support
✓ Strategy Sessions
✓ Content + Website Updates$500–$1,500+/mo
More about sunni aesthetics
Our studio specializes in building complete brand ecosystems, from branding and UX design to responsive web design, e-commerce experiences, and content-driven storytelling. With experience across wellness, lifestyle, education, nonprofits, consultants, and creative industries, we combine narrative strategy with digital design to create user-centered experiences that increase engagement and strengthen brand visibility.
Sunni Aesthetics is a creative partner for founders and storytellers who value intentional branding, strategic design, and a visually cohesive digital presence. We blend thoughtful brand strategy, intuitive creative direction, and elevated visual storytelling to help you step into a brand identity that feels aligned, resonant, and built for growth. Every project is crafted with clarity, purpose, and a commitment to visuals that communicate your mission with impact.
From bold branding to sleek web design, let’s turn your vision into a vibe!
Creative Direction Notes
case thinking
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creative frameworks
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Writing
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perspective
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case thinking 〰️ creative frameworks 〰️ Writing 〰️ perspective 〰️
Through writing, I explore the philosophy behind brand building, creative leadership, narrative clarity, and the decisions that shape long-term growth.
Creative Kaleidoscope: Design Blog & Resources
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![A woman wearing sunglasses reflecting the area]()
2025 Reflections: Alignment, Growth & Creative Direction
Five lessons from 2025 that shaped my creative evolution, leadership approach, and commitment to intentional, human-centered design.
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Accessibility in Graphic Design: 7 Small Changes That Make a Big Impact
Graphic design is more than aesthetics; it’s about creating experiences that connect, inspire, and include. Yet too often, design overlooks accessibility, unintentionally shutting out entire communities. That’s where graphic design accessibility comes in: it ensures that our creative work speaks to everyone, not just a select few.
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![Stacked Books]()
My WikiHow Expert Guides: Web Design, Logo Creation & Freelancing Tips for Creatives
If you told me 10 years ago that my design voice would be featured on WikiHow, I would have been speechless. Over the past two years, serving as a WikiHow expert has been both humbling and empowering, an opportunity to make design knowledge accessible to creatives who may not see themselves represented.
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![A photo of Julie Zhou]()
The Infamous Julie zhou in UX design
In the ever-evolving world of UX design, few have left as lasting a mark as Julie Zhuo—product designer, author, and former VP of Design at Facebook. Her leadership helped shape the user experiences of millions, while her emphasis on empathy, collaboration, and iteration continues to guide designers toward more meaningful, human-centered design.
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![A grid showing a flowers in blue and white]()
Reinvented Naturalism & Organic Design
This guide by Yaroslav Lakovlev explores how designers can weave natural textures, earthy tones, and flowing shapes into their work to evoke tranquility, sustainability, and authenticity.
