The Four Percent Amplified

Design.

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Culture.

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Legacy.

〰️

Underrepresented.

〰️

Voices.

〰️

Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

Season 2 is live!

Season 2 opens with the question I couldn't stop asking:

Why Does Everything Look The Same?

Same sans-serif fonts. Same pastel palettes. Same layouts.

Every brand starting to blend into every other brand. In this episode, I look at how we got here, what AI has to do with it, and the brands still refusing to blend in.

In this episode:

  • The era when brands had decades to build a personality

  • How trend cycles shifted from years to weeks

  • What AI is doing to accelerate the sameness

  • Brands doing it right: Liquid Death, Omsom, Olipop, Chani

  • Where creative work goes from here

Read the extended cut on Amp'd In (Substack)

Listen to the latest episode

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New Episodes

Monthly

Mondays

7pm est

4pm PST

New Episodes • Monthly • Mondays • 7pm est • 4pm PST •

What is The Four Percent Amplified?

See the vision

〰️

hear the story

〰️

tune into the frequency

〰️

See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

Meet the Team

Podcast Recap

Podcast Notes

Podcast Blog

Podcast Recap • Podcast Notes • Podcast Blog •

             Humanity Beyond The Screen
Graphic Design, Design Education, UX Design Sunni Aesthetics Graphic Design, Design Education, UX Design Sunni Aesthetics

Humanity Beyond The Screen

In Episode 12 of The Four Percent Amplified, Sunni explores the importance of human-centered design with guest speaker, Isaiah McClean: Graphic/UX designer, storyteller, and HCI graduate from Bauhaus University. Together, they discuss emotional intelligence, cultural identity, ethical design, and the real impact creatives have on digital well-being. This final episode of 2025 dives deep into humanity beyond the screen and what it means to design with intention.

Read More
Amplifying BIPOC Voices in the Design Industry: The Story Behind The Four Percent Amplified Podcast
Graphic Design Sunni Aesthetics Graphic Design Sunni Aesthetics

Amplifying BIPOC Voices in the Design Industry: The Story Behind The Four Percent Amplified Podcast

The Four Percent Amplified is a podcast and platform dedicated to amplifying BIPOC voices in the design industry. In this blog post, I dive into my journey as a creative, from film and media arts to founding Sunni Aesthetics, and how this path led me to create a space for underrepresented designers. Join me as I explore challenges, share resources, and foster community to empower other BIPOC creatives. Learn more about how we can support diversity, inclusivity and build a stronger creative industry together.

Read More

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Let’s Connect Over Coffee & Creativity

Close-up of a microphone on a stand in a recording studio or podcast setup

Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!