book me

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book me ~

Shari "Sunni" Fairclough
Creative Director & Founder, Sunni Aesthetics
Host, Four Percent Amplified

Shari "Sunni" Fairclough is a Creative Director, brand designer, and podcast host based in Atlanta. She's the Founder of Sunni Aesthetics, a creative studio building brand identity, web, and visual storytelling for mission-driven brands. She's the host of Four Percent Amplified, a podcast amplifying underrepresented BIPOC voices in the design and creative industries.

Design that speaks to the soul.

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Design, culture, and the creativity behind the work.

What I talk about

 

Design & Creative Direction

  • Brand identity for mission-driven brands

  • Design philosophy and visual storytelling

  • Running a solo creative studio

  • The business of design

Industry & Representation

  • The 4% statistic: Black designers in the industry

  • Amplifying BIPOC voices in creative work

  • Building visibility in an industry that overlooks you

Culture & Craft

  • AI and the future of human-led design

  • Hosting a podcast as a Creative Director

  • Cross-cultural identity and creative practice

 
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Featured Conversations

  • Promotional graphic for 31 Days of Black Business, Episode 133, titled "Type C Energy and Design With Soul" featuring Shari "Sunni" Fairclough of Sunni Aesthetics, with a black and white photo of her on a yellow background with floral shapes.

    NoseyAF: "Type C Energy and Design With Soul"

    Sunni joins Stephanie Graham on NoseyAF's 31 Days of Black Business series to talk about building a creative career on her own terms. The conversation covers visual storytelling, going from film production to design, using AI as a resource, and why the number of Black designers in the US keeps shrinking.

    Watch & Listen Here
  • Promotional poster featuring a woman with voluminous black hair, wearing camouflage clothing, and looking directly at the camera. The poster includes text: 'Creative Eccentric Podcast Shari Fairclough' and 'EP 22.'

    Creatively Eccentric: "The 4% Perspective: Culture, Memory & Visual Storytelling"

    Sunni sits down with Heather Ebanks to discuss cultural representation in design, learning from failure, and finding creative inspiration in unexpected places. They also explore career transitions, the emotional side of design work, and what visibility means for the design industry.

    Watch & Listen Here
  • People standing in front of the 'BYND NRML' logo, which features a yellow and blue cube, during a social event or conference.

    Beyond Normal Media

    Sunni joins Kenny on Beyond Normal to explore the creative process, building a studio from the ground up, and what it means to carve your own path in the design industry.

    Coming soon

Let’s Talk

Are you a podcaster, journalist, event organizer, or brand looking for a voice that speaks to design, culture, and the work behind the work?

Whether it's a podcast episode, panel, feature, or collaboration, I would love to bring honest conversation, creative perspective, and a Creative Director's lens to every room.

This is a moment to share a message that resonates and to build something meaningful together.

Ready to collaborate?

Click below to schedule a virtual coffee chat. Let's explore what we can create together!

Schedule here