Design That Speaks To The Soul in Creative Direction, Branding, Web Design & UX Design

I’m Shari “Sunni” Fairclough, Creative Director and Founder of Sunni Aesthetics. I partner with small businesses, e-commerce brands, and modern creatives: founders, designers, artists, and storytellers to bring clarity and intention to their visual presence through strategic creative direction, branding, web design, UX design, visual storytelling, video editing, and art direction.

Grounded in strategy and guided by intuition, my approach is a collaborative, narrative-led process that transforms your ideas into cohesive, intentional visuals. Together, we craft a brand ecosystem that carries clarity, confidence, and a sense of elevated purpose. Every detail is refined with care, honoring your vision while ensuring each touchpoint feels intentional, aligned, and creatively directed.

If your vision holds meaning, I’m here as the creative partner who brings it into alignment with precision and soul.

I’m also the Host of The Four Percent Amplified, a podcast uplifting underrepresented voices in design and sparking deeper conversations about creativity, storytelling, and purpose.

Ready to elevate your brand? Let’s talk!

Sunni Aesthetics

Sunni Aesthetics

Listen To The Podcast

  • "The world is yours to shape. You can design it however you want."

    Ebonie Ward

More about sunni aesthetics

Our studio specializes in building complete brand ecosystems, from branding and UX design to responsive web design, e-commerce experiences, and content-driven storytelling. With experience across wellness, lifestyle, education, nonprofits, consultants, and creative industries, we combine narrative strategy with digital design to create user-centered experiences that increase engagement and strengthen brand visibility.

Sunni Aesthetics is a creative partner for founders and storytellers who value intentional branding, strategic design, and a visually cohesive digital presence. We blend thoughtful brand strategy, intuitive creative direction, and elevated visual storytelling to help you step into a brand identity that feels aligned, resonant, and built for growth. Every project is crafted with clarity, purpose, and a commitment to visuals that communicate your mission with impact.

From bold branding to sleek web design, let’s turn your vision into a vibe!

Who I Create For

  • A person holding burning sage with a Himalayan Salt Lamp

    Wellness, Healers & Holistic Practitioners

    I craft calming, intuitive visuals for wellness practitioners and healers who want their brand to feel grounded, aligned, and energetically clear. Together, we create experiences that nurture trust, clarity, and connection.

  • A eastern classroom with wooden desks and chalkboard

    Education & Knowledge Leaders/Online Course Creators

    I partner with educators, coaches, and curriculum-based leaders to design clear, engaging visuals that support learning and elevate your digital presence. Your expertise becomes a seamless, intuitive experience for your audience.

  • A flat lay of skincare products on a white background with white flowers

    Beauty & Lifestyle Brands

    From haircare to fashion to lifestyle goods, I design cohesive, elevated brand identities and digital experiences that capture your aesthetic and communicate your story with intention. Your brand becomes both visually magnetic and strategically aligned.

  • Hand od different skin tones touching a tree, showing community & Support

    Civic & Social Impact / Non-Profit & Community Organizations

    I support mission-driven organizations by creating clear, accessible, and purpose-led designs that amplify your impact. My focus is on storytelling that honors your community and communicates your mission with intention and heart.

  • Vinyl album covers on the wall

    Creative Entrepreneurs & Thought Leaders

    For artists, musicians, creators, authors, and storytellers. I translate your vision into a cohesive visual identity that reflects your voice and creative purpose. Together, we build a brand presence that feels elevated, expressive, and unmistakably you.

  • Holistic Home Office Space with window lighting

    Consultants & Service-Based Professionals

    I design polished, professional brand identities and websites for consultants across HR, legal services, and business strategy. My focus is on clarity, trust, and strong visual direction, transforming complex services into intuitive, compelling brand experiences that clients can confidently connect with.

See My Work

design Services

A calendar and markers on a table

Creative strategy

Brand clarity and visual direction rooted in storytelling and intention.
This includes brand discovery, positioning, audience insights, messaging guidance, and narrative strategy for founders, educators, creatives, consultants, and wellness brands.

Also Includes:

  • Content and storytelling strategy

  • Campaign direction

  • Brand voice alignment

Examples of color palette, symbols, and patterns

Brand Identity Design

Elevated, soul-aligned brand identities crafted for growth. This includes full visual identity systems, logo suites, color palettes, typography, brand guidelines, social identity kits, and asset systems that create cohesion across every touchpoint.

Also Includes:

  • Product-focused brand storytelling

  • Packaging/label direction

  • Multi-platform brand expression

User Interface example of prototyping

Web Design, UX & Digital Experience

Clean, intuitive, user-centered web experiences built on clarity and storytelling. This includes responsive website design, UX flows, wireframes, Squarespace/Wix development, and digital experience refinement for service-based, e-commerce, and educational brands.

Also Includes:

  • E-commerce product page optimization

  • Amazon/e-com creative assets

  • Mobile-first UX improvements

  • Course platform experience design

A camera on a ledge

Art Direction, Visual Content & Media

Creative direction for brand shoots, campaigns, and digital content with a focus on narrative, clarity, and elevated aesthetics. This includes moodboards, aesthetic direction, video editing, social assets, and visual storytelling through content.

Also includes:

  • Content strategy & storytelling

  • Audio/visual alignment

  • Short-form branded video editing

  • Social + campaign creative direction

  • Product photo planning & styling

Design packages

  • A Mock up of logo design

    The Vibe Starter

    Brand Identity Essentials
    Estimated Time: 2–3 Weeks

    For new founders and small businesses needing a clean, intentional brand foundation.

    Includes
    ✓ Logo Suite (Primary, Submark, Favicon)
    ✓ Color Palette + Typography
    ✓ Basic Brand Guidelines

    Starting at $1,000

  • A stationary mock up of AZ Coffee Brand

    The Ignite Complete

    Brand Identity System
    Estimated Time: 4–5 Weeks

    For growing brands ready for a cohesive, polished visual identity.

    Includes
    ✓ Everything in Vibe Starter
    ✓ Extended Logos (5+)
    ✓ Patterns & Textures
    ✓ 15+ Page Brand Guide
    ✓ Business Card Design

    Starting at $2,375

  • Packaging for AZ Coffee

    The Ascend Premium

    Brand Ecosystem + Creative Direction
    Estimated Time: 6–8 Weeks

    For established brands seeking elevated creative direction and a full visual ecosystem.

    Includes
    ✓ Everything in Ignite Complete
    ✓ Photo Direction + Mood Boards
    ✓ 10 Social Templates
    ✓ Email Signature
    ✓ Launch Support

    Starting at $3,500

  • A Mock up of landing page

    Web Essentials

    1–2 Page Website
    Estimated Time: 1–2 Weeks

    For service providers and new brands needing a simple, polished online presence.

    Includes
    ✓ Custom 1–2 Pages
    ✓ Mobile Optimization
    ✓ SEO Foundation
    ✓ Contact/Booking Integration

    Starting at $1,100

  • A smartphone and desktop mock up of AWA Website

    Web Elevated

    3–5 Page Website
    Estimated Time: 2–4 Weeks

    For growing businesses expanding their digital presence with UX-focused structure.

    Includes
    ✓ 3–5 Custom Pages
    ✓ SEO Setup
    ✓ Navigation + Integrations
    ✓ CMS Training

    Starting at $2,200+

  • A Mock up of a beauty wesbite

    Web Signature

    Full Digital Experience
    Estimated Time: 4–8 Weeks

    For scaling brands needing a high-conversion website with advanced features and e-commerce.

    Includes
    ✓ 7+ Pages
    ✓ E-commerce Setup
    ✓ Custom Features + Animations
    ✓ UX/UI Optimization
    ✓ 30-Day Support

    Starting at $4,500+

  • A laptop screensaver of bohemian interior

    Alignment + Flow In House Retainer

    Ongoing Creative Partnership
    Estimated Time: Monthly Commitment

    For brands wanting dedicated monthly design support and consistent creative direction.

    Includes
    ✓ Monthly Design Hours
    ✓ Priority Support
    ✓ Strategy Sessions
    ✓ Content + Website Updates

    $500–$1,500+/mo

Book a Consultation Call with me

UX Designer.

UI Designer.

Generalist Designer.

Creative Direction.

Art Direction.

UX Designer. UI Designer. Generalist Designer. Creative Direction. Art Direction.

Graphic Designer.

Visual Designer.

Artiste.

Graphic Designer. Visual Designer. Artiste.

Entrepreneur.

Small Business Owner.

Start ups.

Entrepreneur. Small Business Owner. Start ups.

HEAR FROM MY CLIENTS!

  • Client Testimonal

    Elizabeth Rodgers Photography

    "Sunni nailed my vision and every detail of my photography vibe. The logo and materials boosted my image and attracted more clients. I'm thrilled with the results and loved working with her!"

  • Client Testimonial II

    CK Killian & Associates

    "We're so happy with the rebranding Sunni did for us! She understood my business and captured its essence in the design. It’s been a great investment! Were already gaining new clients!"

  • Client Testimonial III

    Congressman Gabriel Sanchez

    "Working with Sunni was a game-changer for my campaign. Her creativity helped us create a strong brand identity that resonated with District 42 voters. I recommend using her services!"

  • Client Testimonial IV

    Business Attorney John Mills

    "I'm thrilled with the landing page Sunni Aesthetics created for Mills Business Laws. Sunni’s design expertise made it visually appealing and effective at capturing leads. We've seen great results since launch!"

The Four Percent Amplified podcast

New Episodes

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Mondays 7pm EST

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4pm PST

•

Biweekly

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New Episodes • Mondays 7pm EST • 4pm PST • Biweekly •

A Glimpse of My Portfolio

  • Cover Art Doja Cat

    Doja Cat Cover Art

  • Cover Art Tommy Genesis

    Tommy Genesis Cover Art

  • Poster Art Afrofuturism

    Afrofuturism Poster Art

  • Poster Art Raye

    raye poster art

See How I Bring Visions to Life

From Vision to Experience

Where vision meets flow: case studies in UX/UI that bring stories to life with intention.

2 iphone mock ups
See the Full Stories

Creative Kaleidoscope: Design Blog & Resources

  • A woman wearing sunglasses reflecting the area

    2025 Reflections: Alignment, Growth & Creative Direction

    Five lessons from 2025 that shaped my creative evolution, leadership approach, and commitment to intentional, human-centered design.

    Read More
  • iphone and a laptop

    Accessibility in Graphic Design: 7 Small Changes That Make a Big Impact

    Graphic design is more than aesthetics; it’s about creating experiences that connect, inspire, and include. Yet too often, design overlooks accessibility, unintentionally shutting out entire communities. That’s where graphic design accessibility comes in: it ensures that our creative work speaks to everyone, not just a select few.

    Read More
  • Stacked Books

    My WikiHow Expert Guides: Web Design, Logo Creation & Freelancing Tips for Creatives

    If you told me 10 years ago that my design voice would be featured on WikiHow, I would have been speechless. Over the past two years, serving as a WikiHow expert has been both humbling and empowering, an opportunity to make design knowledge accessible to creatives who may not see themselves represented.

    Read More
  • A photo of Julie Zhou

    The Infamous Julie zhou in UX design

    In the ever-evolving world of UX design, few have left as lasting a mark as Julie Zhuo—product designer, author, and former VP of Design at Facebook. Her leadership helped shape the user experiences of millions, while her emphasis on empathy, collaboration, and iteration continues to guide designers toward more meaningful, human-centered design.

    Read More
  • A grid showing a flowers in blue and white

    Reinvented Naturalism & Organic Design

    This guide by Yaroslav Lakovlev explores how designers can weave natural textures, earthy tones, and flowing shapes into their work to evoke tranquility, sustainability, and authenticity.

    Read More
See More Resources

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