The Four Percent Amplified

Design.

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Culture.

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Legacy.

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Underrepresented.

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Voices.

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Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

Season 2 is live!

Season 2 opens with the question I couldn't stop asking:

Why Does Everything Look The Same?

Same sans-serif fonts. Same pastel palettes. Same layouts.

Every brand starting to blend into every other brand. In this episode, I look at how we got here, what AI has to do with it, and the brands still refusing to blend in.

In this episode:

  • The era when brands had decades to build a personality

  • How trend cycles shifted from years to weeks

  • What AI is doing to accelerate the sameness

  • Brands doing it right: Liquid Death, Omsom, Olipop, Chani

  • Where creative work goes from here

Read the extended cut on Amp'd In (Substack)

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New Episodes

Monthly

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New Episodes • Monthly • Mondays • 7pm est • 4pm PST •

What is The Four Percent Amplified?

See the vision

〰️

hear the story

〰️

tune into the frequency

〰️

See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

Meet the Team

Podcast Recap

Podcast Notes

Podcast Blog

Podcast Recap • Podcast Notes • Podcast Blog •

The future of design education
Graphic Design, Design Education Sunni Aesthetics Graphic Design, Design Education Sunni Aesthetics

The future of design education

In Episode 10 of The Four Percent Amplified, I sit down with Amir Hoagland to explore the evolving world of design education. We dive into the many paths creatives can take: school, bootcamps, online learning, or self-directed projects, and how mentorship, collaboration, and community shape a fulfilling career. Amir shares his journey, insights on building your own path, and practical advice for staying curious, experimenting, and thriving as a designer.

Read More
Visualize the Vibe: The Art of Seeing Sound
Graphic Design, Freelance + Business Sunni Aesthetics Graphic Design, Freelance + Business Sunni Aesthetics

Visualize the Vibe: The Art of Seeing Sound

Welcome to The Four Percent Amplified, Episode 8 show notes: Visualize the Vibe – The Art of Sound. In this solo episode, I share how music fuels my creative process, inspiring colors, moods, textures, and whole stories before I even open a design tool. From R&B’s velvet tones to Hip-Hop’s neon cityscapes, I explore how sound translates into visual storytelling, cover art, branding, and design. Whether you’re a musician, designer, or creative visionary, this episode dives into how to capture the vibe of a song and bring it to life visually.

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Designing for the Future: How BIPOC Designers Are Shaping Tomorrow
Graphic Design, Brand Design, Marketing Sunni Aesthetics Graphic Design, Brand Design, Marketing Sunni Aesthetics

Designing for the Future: How BIPOC Designers Are Shaping Tomorrow

In Episode 7, “Designing for the Future: How BIPOC Designers Are Shaping Tomorrow,” Sunni sits down with Creative Director and founder of Iconiq Creative, Eseosa Eke, to explore how underrepresented creatives are reshaping the design industry from the inside out. Together, they discuss why the most impactful brands go beyond aesthetics, how representation can be a guiding design principle, and the importance of leading with identity in every creative decision.

This is a conversation about breaking outdated industry norms, building culture-driven brands, and designing with intention, because the future of design is bold, authentic, and unapologetically rooted in community.

Read More

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Let’s Connect Over Coffee & Creativity

Close-up of a microphone on a stand in a recording studio or podcast setup

Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!