The Four Percent Amplified

Design.

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Culture.

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Legacy.

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Underrepresented.

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Voices.

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Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

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What is The Four Percent Amplified?

The Four percent amplified logo with blue yeti microphone and boho leaves in a desktop monitor

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hear the story

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See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

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Designing for the Future: How BIPOC Designers Are Shaping Tomorrow
Graphic Design, Brand Design, Marketing Sunni Aesthetics Graphic Design, Brand Design, Marketing Sunni Aesthetics

Designing for the Future: How BIPOC Designers Are Shaping Tomorrow

In Episode 7, “Designing for the Future: How BIPOC Designers Are Shaping Tomorrow,” Sunni sits down with Creative Director and founder of Iconiq Creative, Eseosa Eke, to explore how underrepresented creatives are reshaping the design industry from the inside out. Together, they discuss why the most impactful brands go beyond aesthetics, how representation can be a guiding design principle, and the importance of leading with identity in every creative decision.

This is a conversation about breaking outdated industry norms, building culture-driven brands, and designing with intention, because the future of design is bold, authentic, and unapologetically rooted in community.

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Let’s Connect Over Coffee & Creativity

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Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!