The Four Percent Amplified

Design.

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Culture.

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Legacy.

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Underrepresented.

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Voices.

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Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

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What is The Four Percent Amplified?

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See the vision

〰️

hear the story

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tune into the frequency

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See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

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Podcast Recap • Podcast Notes • Podcast Blog •

Branding with Purpose: When Activism becomes the brand
Black Designers, Photography Sunni Aesthetics Black Designers, Photography Sunni Aesthetics

Branding with Purpose: When Activism becomes the brand

Discover how Leila Kharem, founder of KHI Design Group, transformed a legacy of segregation into a powerful force for civil rights through her work. This excerpt from The 4 Percent Amplified podcast dives into Leila's unique family history, including her father Omar Kharem's impactful photography of the Black experience, and how it shaped her commitment to branding with purpose and activism in design. Learn about her advocacy for Black artists and designers and her vision for a more inclusive future.

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Let’s Connect Over Coffee & Creativity

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Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!