The Four Percent Amplified

Design.

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Culture.

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Legacy.

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Underrepresented.

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Voices.

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Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

Season 2 is live!

Season 2 opens with the question I couldn't stop asking:

Why Does Everything Look The Same?

Same sans-serif fonts. Same pastel palettes. Same layouts.

Every brand starting to blend into every other brand. In this episode, I look at how we got here, what AI has to do with it, and the brands still refusing to blend in.

In this episode:

  • The era when brands had decades to build a personality

  • How trend cycles shifted from years to weeks

  • What AI is doing to accelerate the sameness

  • Brands doing it right: Liquid Death, Omsom, Olipop, Chani

  • Where creative work goes from here

Read the extended cut on Amp'd In (Substack)

Listen to the latest episode

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New Episodes

Monthly

Mondays

7pm est

4pm PST

New Episodes • Monthly • Mondays • 7pm est • 4pm PST •

What is The Four Percent Amplified?

See the vision

〰️

hear the story

〰️

tune into the frequency

〰️

See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

Meet the Team

Podcast Recap

Podcast Notes

Podcast Blog

Podcast Recap • Podcast Notes • Podcast Blog •

Overcoming Imposter Syndrome & Advocating For Yourself 
Graphic Design, Freelance + Business Sunni Aesthetics Graphic Design, Freelance + Business Sunni Aesthetics

Overcoming Imposter Syndrome & Advocating For Yourself 

In this episode of The Four Percent Amplified, Sunni sits down with Keisha Whaley, founder of Brass Tacks Collective, to explore imposter syndrome, self-advocacy, and stepping confidently into your value as a creative. Learn practical strategies for navigating career challenges, leveraging mentorship, and building confidence through personal creativity. Perfect for designers, creatives, and anyone ready to amplify their voice and impact.

Read More
Designing for the Future: How BIPOC Designers Are Shaping Tomorrow
Graphic Design, Brand Design, Marketing Sunni Aesthetics Graphic Design, Brand Design, Marketing Sunni Aesthetics

Designing for the Future: How BIPOC Designers Are Shaping Tomorrow

In Episode 7, “Designing for the Future: How BIPOC Designers Are Shaping Tomorrow,” Sunni sits down with Creative Director and founder of Iconiq Creative, Eseosa Eke, to explore how underrepresented creatives are reshaping the design industry from the inside out. Together, they discuss why the most impactful brands go beyond aesthetics, how representation can be a guiding design principle, and the importance of leading with identity in every creative decision.

This is a conversation about breaking outdated industry norms, building culture-driven brands, and designing with intention, because the future of design is bold, authentic, and unapologetically rooted in community.

Read More

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Let’s Connect Over Coffee & Creativity

Close-up of a microphone on a stand in a recording studio or podcast setup

Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!