The Four Percent Amplified

Design.

〰️

Culture.

〰️

Legacy.

〰️

Underrepresented.

〰️

Voices.

〰️

Design. 〰️ Culture. 〰️ Legacy. 〰️ Underrepresented. 〰️ Voices. 〰️

Season 2 is live!

Season 2 opens with the question I couldn't stop asking:

Why Does Everything Look The Same?

Same sans-serif fonts. Same pastel palettes. Same layouts.

Every brand starting to blend into every other brand. In this episode, I look at how we got here, what AI has to do with it, and the brands still refusing to blend in.

In this episode:

  • The era when brands had decades to build a personality

  • How trend cycles shifted from years to weeks

  • What AI is doing to accelerate the sameness

  • Brands doing it right: Liquid Death, Omsom, Olipop, Chani

  • Where creative work goes from here

Read the extended cut on Amp'd In (Substack)

Listen to the latest episode

FOLLOW ON YOUTUBE, SPOTIFY, & APPLE PODCAST

New Episodes

Monthly

Mondays

7pm est

4pm PST

New Episodes • Monthly • Mondays • 7pm est • 4pm PST •

What is The Four Percent Amplified?

See the vision

〰️

hear the story

〰️

tune into the frequency

〰️

See the vision 〰️ hear the story 〰️ tune into the frequency 〰️

The Four Percent Amplified is a podcast dedicated to elevating the voices, stories, and experiences of BIPOC (Black, Indigenous, and People of Color) individuals and underrepresented groups within the design world and related fields like psychology, tech, education, and business.

We aim to create a platform where marginalized communities can share their perspectives, educational journeys, challenging experiences, and inspirations for change, believing that diversity, community, and representation matter.

This podcast envisions a world where cultural voices are valued and respected, regardless of background, with diversity celebrated, community uplifted, and equal opportunities for all.

what are our goals for the four percent?

Meet the Team

Podcast Recap

Podcast Notes

Podcast Blog

Podcast Recap • Podcast Notes • Podcast Blog •

Designing for Accessibility: Making the Industry Inclusive
UX Design, UI Design, UX Research, Accessibility Sunni Aesthetics UX Design, UI Design, UX Research, Accessibility Sunni Aesthetics

Designing for Accessibility: Making the Industry Inclusive

What does it really mean to design for everyone? In Episode 5 of The Four Percent Amplified, host Sunni dives into the deeper meaning of accessibility, not just ramps and alt-text, but emotional, cognitive, and neurological inclusion. Joined by leadership coach Rachel Radway, this powerful conversation unpacks why inclusive UX goes far beyond compliance, and how understanding user bias, neurodivergence, and empathy can reshape the way we design for real people in real-world systems. Whether you're a designer, creative, or simply curious, this episode will challenge, inspire, and move you.

Read More
Branding with Purpose: When Activism becomes the brand
Black Designers, Photography Sunni Aesthetics Black Designers, Photography Sunni Aesthetics

Branding with Purpose: When Activism becomes the brand

Discover how Leila Kharem, founder of KHI Design Group, transformed a legacy of segregation into a powerful force for civil rights through her work. This excerpt from The 4 Percent Amplified podcast dives into Leila's unique family history, including her father Omar Kharem's impactful photography of the Black experience, and how it shaped her commitment to branding with purpose and activism in design. Learn about her advocacy for Black artists and designers and her vision for a more inclusive future.

Read More
Common Sense Isn’t So Common: "Misinformation, Critical Thinking, and AI Bias"
Artificial Intelligence Sunni Aesthetics Artificial Intelligence Sunni Aesthetics

Common Sense Isn’t So Common: "Misinformation, Critical Thinking, and AI Bias"

In today's episode, we're tearing down the myth that 'common sense is common.' In a world saturated with information, how do we spot the lies from the truth? I'm Sunni, and my guest speakers joining me are the brilliant Risha Brown from 'Currently Processing Podcast' and Itwela Ibowu, a development and design wizard. We're diving deep into the misinformation epidemic, exploring everything from how social media fuels fake news to the shocking reality of AI bias. Ever fallen for a scam that seemed too good to be true? Wonder why some AI can't recognize certain faces? We're unpacking the real-world consequences and equipping you with the critical thinking skills you need to navigate this digital minefield. Tune in as we expose how algorithms are shaping our reality and what you can do to reclaim your common sense in an uncommon world."

Read More

Subscribe To Amp'd In Newsletter

Subscribe To Amp'd In Newsletter

stay amp'd in

on Substack

stay amp'd in on Substack

Let’s Connect Over Coffee & Creativity

Close-up of a microphone on a stand in a recording studio or podcast setup

Are you a storyteller, designer, writer, entrepreneur, developer, creative, or visionary with a message to share?

Our podcast is a growing creative platform dedicated to spotlighting voices that shape culture, challenge norms, and build legacy. If you’re interested in guest speaking, collaborating, or sharing your story, we’d love to hear from you.

This isn’t just an interview. It’s a vibe. A dialogue. A moment to be seen, heard, and amplified.

Ready to collaborate or be a guest?


Click below to schedule a virtual coffee chat. Let’s explore what we can create together.

We can’t wait to meet you!